If you’re a new business developer,
I can pretty much guarantee
that you have some crazy, creative ideas,
ideas that your core employer
would have a hissy fit
if they heard.
You and I know
you shouldn’t mention them.
They aren’t appropriate for that client
and we do want to
keep our paying clients happy.
However, I find if I don’t find a way
to express these freaky deaky ideas,
they fly out of my mouth
at inappropriate times
OR
I somehow wedge them
into a current project.
With my writing,
the solution is easy.
I send my ‘normal’ stories
to the bigger publishers
and my freaky stuff
to a smaller niche publisher
who specializes in freaky stuff.
Expressing my freaky side
every once in a while
allows me to more happily write
the normal stories.
In other industries,
it can be more challenging.
When I worked in new product development
for a big beverage manufacturer,
our team would always send
a couple of absolutely whack job ideas
to the idea screener process.
We knew the ideas would be turned down
but talking about them
eased some of our creative stress,
allowing us to focus
on more marketable ideas.
Don’t suppress your inner freak.
It is part of you.
Simply learn how to manage it.