Pain Points

A buddy and I were talking about
how there weren’t a lot of lighter romances
and I thought to myself
“I could write these lighter romances.”
I already had experience in writing romance.
I made those light romances very sexy
(as there was a huge market for sexy)
and I’ve been selling every story I write.

Often the best ideas
come from irritations in your life,
irritations or pain or gaps
that other people share.

Brian Leventhal,
co-founder of Brooklyn Winery,
advises

“If you are looking for
a business idea,
think about what causes you
pain in some capacity and
how something you are familiar with
can make it better.”

What drives you crazy?
Does it drive other people crazy?
Do you have the skills
to ease that pain?

THESE are the product ideas
you should seriously investigate.