the 44 percent of companies
who reported that
their innovation strategies are clearly aligned
with their business goals —
and that their cultures strongly support
those innovation goals —
delivered 33 percent higher
enterprise value growth and
17 percent higher profit growth
on five-year measures
than those lacking such tight alignment.”
this alignment has a bigger impact
on innovation success
than R&D spend.
In other words,
if your company doesn’t support innovation
and doesn’t have innovation
as part of the greater business goals,
it doesn’t matter how much
you spend on R&D.
You’re less likely to be successful.
Work on your company culture
before you spend on R&D.
This entry was posted on Saturday, April 21st, 2012 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.