By k | April 10, 2012 - 6:00 am - Posted in New Business Development

Baratunde Thurston,
director of digital for The Onion,

believes that career security
depends on broad thinking.

“That when change is the constant,
the thing that you have to cling to
is less the specific skill set of Job A
and more of a general mindset of Approach B.”

so instead of being a Facebook specialist,
you think of yourself
as a communications specialist.

Why?

Because the world is changing quickly.
Today, Facebook is the media of choice.
Tomorrow, it may be something else.

A broader view of what you do
will prepare you
when Facebook disappears.
It will position you
as being more adaptable.

Think of what you do in broad terms.

I highly recommend
watching
this fast, less than 5 minute video.

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