By k | March 28, 2012 - 6:00 am - Posted in New Business Development

When uncertain,
Leonard A. Schlesinger,
Charles F. Kiefer, and
Paul B. Brown,
authors of
Just Start: Take Action,
Embrace Uncertainty,
Create the Future,

recommend to act.

“Put simply,
in the face of an unknown future,
entrepreneurs act.
They deal with uncertainty
not by trying to analyze it,
or planning for every contingency,
or predicting what the outcomes will be.
Instead, they act,
learn from what they find,
and act again.”

You can’t predict the future,
people,
including your customers,
aren’t rational,
and you can’t get ALL the research
anyway.

Take action.
See what happens.
If your action works, continue on that path.
If your action doesn’t, try something else.

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