One of the most successful authors
at my largest publisher
writes one type of story
(beauty and the beast).
Currently, she has
21 beast stories released.
Her publisher wants her
to write 60 more.
Yes, 60 more.
The publisher isn’t dumb.
They know her readers
will happily read 60 more beast books…
IF the author writes them.
But it is human nature
to want to change.
We tire of our message.
We wish to tweak the product.
We wish to change our brand.
This happens to managers also.
“Managers are the first
to get bored with their message.
The people who work for you
perform their best
when what you say
is consistent and frequent.”
Yes, consistency is boring
but consistency is also a component
of success.
Just because you’re tired of your message
doesn’t mean your customers are.