One of my buddies
is a brilliant writer.
Unfortunately her sales are a fraction of mine.
Because she writes the stories
SHE wants to write
and then tries to sell them to readers.
I write the stories readers want.
A juice company
I once worked for
was getting their ass kicked
in the orange juice business.
Because they produced
orange juice from concentrate,
an easier juice to manufacture
but a juice customers didn’t want.
The competition produced
orange juice NOT from concentrate,
the juice customers actually wanted.
Giving the customers what they want
is a FAR easier sell
than convincing the customer
to want what you’re selling.
This entry was posted on Saturday, February 25th, 2012 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.