By k | February 25, 2012 - 6:00 am - Posted in New Business Development

One of my buddies
is a brilliant writer.
Unfortunately her sales are a fraction of mine.
Why?
Because she writes the stories
SHE wants to write
and then tries to sell them to readers.
I write the stories readers want.

A juice company
I once worked for
was getting their ass kicked
in the orange juice business.
Why?
Because they produced
orange juice from concentrate,
an easier juice to manufacture
but a juice customers didn’t want.
The competition produced
orange juice NOT from concentrate,
the juice customers actually wanted.

Giving the customers what they want
is a FAR easier sell
than convincing the customer
to want what you’re selling.

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