On an episode of The Millionaire Matchmaker,
the matchmaker knew her client
was about to f**k up big time.
Did she tell him?
No.
She said he had to learn.
That might be great TV
but it is bullsh*t advice.
The matchmaker is the millionaire’s consultant.
He is PAYING for her advice.
Her job is to give him that advice.
Last year, I wrote a Valentine’s Day romance.
Valentine’s Day romances don’t sell.
My publisher knew that.
I didn’t.
Every time I see the zero sales
on my royalty summary,
I get pissed off.
Did I learn something?
Of course.
I learned my publisher sucked
at giving advice.
If you want to be seen as an expert,
BE THE EXPERT.
That means giving your client/business partner
the information they need
to be successful.