By k | January 30, 2012 - 6:00 am - Posted in New Business Development

On an episode of The Millionaire Matchmaker,
the matchmaker knew her client
was about to f**k up big time.

Did she tell him?

No.
She said he had to learn.

That might be great TV
but it is bullsh*t advice.
The matchmaker is the millionaire’s consultant.
He is PAYING for her advice.
Her job is to give him that advice.

Last year, I wrote a Valentine’s Day romance.
Valentine’s Day romances don’t sell.
My publisher knew that.
I didn’t.
Every time I see the zero sales
on my royalty summary,
I get pissed off.

Did I learn something?

Of course.
I learned my publisher sucked
at giving advice.

If you want to be seen as an expert,
BE THE EXPERT.
That means giving your client/business partner
the information they need
to be successful.

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