A Common Vision

Joe Kane, electronic imaging pioneer
and creator of A Video Standard,
presented the first true gray screen
at this year’s Consumer Electronics Show.

This screen greatly reduces
the amount of time
spent in post production
and color correction
because everyone in the viewing room
views the picture the same way.

If I’m seated in the middle of the room
and I say the flesh tone is natural,
my buddy standing against the wall
also sees the same natural flesh tone.

There’s no dissension,
and
no time needed to prove what I see.

If you need a project to move quickly,
one of the easiest ways to accomplish this,
is to ensure everyone sees
the problem and solution in the same way.
We give them a common vision.