Many established authors
are self-publishing their backlists.
These stories have been
edited and edited and edited
(my stories go through
nine edits or more).
Their blurbs/back cover copy have not.
The blurb is the first thing
online book buyers read.
It is the MOST important piece of writing.
If there are typos in the blurb,
the book is less likely to sell.
Yet many authors write the blurbs themselves
and don’t have anyone else
look at them.
You might be saying
“that’s foolish.”
Yeah?
Did you hire an editor to review your Twitter profile?
Megan Leap pleads
“Please, if you only proofread one thing,
proofread your Twitter bio.
Copy and paste it into Microsoft Word.
Have your coworker review it.
Whatever you need to do,
don’t let typos happen in your bio.
It’s a pretty permanent piece
of your online presence.”
Consider hiring an editor
for your marketing material.
At the very least,
have other people review your messages.