Sales Meet Marketing

Sales and Marketing
have always been closely related.
Promotion should drive awareness.
Awareness should drive sales.

Today, however, the lines
have truly blurred.

3Forward has an excellent post
on how more and more customers
are researching purchases on their own.

“Proof of how pervasive
this has become was published
by the Marketing Leadership Council
earlier this year.
Their survey of 1,900 companies
found that B2B buyers across multiple industries
accomplish up to 60%
of the “buying process” on their own
– before ever needing
or wishing to speak to a sales representative.”

Buyers do this, of course,
by Googling the information.

Which means
salespeople should be consulted
when websites are designed,
a task that marketing normally leads.

Yep, where marketing ends
and sales begins
(or vice versa)
is even fuzzier.

Your sales department
HAS to work with your marketing department.
This is not a nice-to-do.
This is a has-to-happen.

Published
Categorized as Sales

1 comment

  1. Thanks for mentioning our blog post on these major shifts in buying process. Totally agree with your point – Get those Sales People involved in the design of your company’s site! Great advice!

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