One of my smaller publishers
claims to be an international publisher.
She isn’t, not truly.
Yes, she sells books all over the world
but her customer service hours
are 9 to 5 EST.
Marketing events are done
on an EST-friendly timeline.
That makes sales overseas more challenging.
So how does a small company
make all customers happy?
She is a one-woman shop.
She can’t stay awake 24 hours a day.
One solution is to have rotating hours.
A one-woman software company I know
is open from 12 noon to 8 pm on Mondays,
9am to 5pm on Wednesdays,
and
4 am to 12 noon on Fridays.
She services all of her customers
AND gives herself a longer weekend.
If you’re a smaller company,
you have flexibility
and a greater ability to respond
to your customers.
Don’t be locked into
big company restrictions.