By k | November 26, 2011 - 6:00 am - Posted in New Business Development

One of my smaller publishers
claims to be an international publisher.
She isn’t, not truly.

Yes, she sells books all over the world
but her customer service hours
are 9 to 5 EST.
Marketing events are done
on an EST-friendly timeline.
That makes sales overseas more challenging.

So how does a small company
make all customers happy?
She is a one-woman shop.
She can’t stay awake 24 hours a day.

One solution is to have rotating hours.
A one-woman software company I know
is open from 12 noon to 8 pm on Mondays,
9am to 5pm on Wednesdays,
4 am to 12 noon on Fridays.

She services all of her customers
AND gives herself a longer weekend.

If you’re a smaller company,
you have flexibility
and a greater ability to respond
to your customers.
Don’t be locked into
big company restrictions.

This entry was posted on Saturday, November 26th, 2011 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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