The concept of growing
using only the resources you have
(namely the revenue you’re currently earning)
is great in theory.
I had that plan when I started writing.
I’d only advertise
using the royalties I earned.
The challenge with that tactic is
growth is slow
and it assumes growth is smooth.
In the publishing world,
as with many industries,
growth isn’t smooth.
There are levels
and getting to the next level
requires additional resources.
“In reality, growth is never seamless.
There’s always a point at which
a step is required to get
to the next stage
(in moving from solopreneur
to microbusiness
or small business,
that step usually involves
moving out of the home office,
committing to employing someone,
or purchasing expensive
but needed equipment).
And it’s at this point
that all sorts of subliminal stuff kicks in,
testing the solopreneur’s commitment
to building their business.
Do I really want to do this?
Is this worth it?
Is there a financially viable future
if I make this commitment?
This is a key inflection point –
the point at which what is now
a source of additional income
may (or may not) become a business
in its own right”
At some stage,
if you want to grow,
you WILL have to invest resources
the business hasn’t yet earned.
Yes, even in the writing business.