By k | October 6, 2011 - 6:00 am - Posted in Marketing

Some of my marketing buddies
are hyped about building apps.

The thing is…
apps are expensive to build
(compared to blog posts,
and books)
and they are not as effective.

Seth Godin
recently talked to copyblogger
“…how do I get in front of people?

The answer remains
serialized consistent sharable content
more than it relies on
over the top fancy eye candy
which is fun to make
and fun to talk about
but too expensive to sustain.”

Blogging and book writing
may be old school
but it isn’t dead.

If you want results,
don’t get caught up in the
new new new hype.
Do what is effective.

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