Recently, Jim Sinegal,
founder and CEO of Costco stepped down.
I’ve talked about Costco before
and there’s a reason why.
According to Jena McGregor…
“Despite the poor economy,
customers kept paying
the $50 to $100 annual fees
for the privilege of shopping at Costco:
87 percent renewed
their memberships in 2010.
He laid no one off during the recession,
other than short-term staff
for holidays and store openings.”
I renewed my Costco membership this year.
I didn’t renew my Sam’s Club membership.
Why?
Because I feel good shopping at Costco.
I know I’ll get a fair price
(Costco’s policy is to mark up products
less than 15% of the cost
– which is DARN low)
and I’m buying from a company
that treats its employees well.
Costco don’t have
any public relations people on staff
but then
when you treat people fairly,
you don’t need a big PR department.
There IS a benefit
to treating people fairly.