By k | August 28, 2011 - 6:00 am - Posted in Marketing

Of course,
with all this emphasis
on peer recommendations,
the temptation to cheat
and fake reviews or comments
is high.


Looking at book reviews,
I can pick out the fake ones easily.
They’re too glowing,
too over-the-top.
No reader says a story is the best story they’ve ever read
and should be a bestseller
or rated higher.
The average reader is more tentative.
“If you like werewolves, you might like this story.”
And they never like everything about a story/character.
That’s impossible.
They’ll say
“I loved the story and it ended too soon.”
“I want to hear about the brother Joe.”
Or something like that.

When I see fake reviews,
I don’t trust any of the other reviews,
AND I don’t trust the product.

If your product is good,
there’s no need to fake user/reader reviewers.
You simply ask your fan/reader base to write reviews.

If your product isn’t good…
why the fuck are you promoting it?
Fix your product,
or develop a new product,
you’ll land legitimate good reviews for.

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