with all this emphasis
on peer recommendations,
the temptation to cheat
and fake reviews or comments
Looking at book reviews,
I can pick out the fake ones easily.
They’re too glowing,
No reader says a story is the best story they’ve ever read
and should be a bestseller
or rated higher.
The average reader is more tentative.
“If you like werewolves, you might like this story.”
And they never like everything about a story/character.
“I loved the story and it ended too soon.”
“I want to hear about the brother Joe.”
Or something like that.
When I see fake reviews,
I don’t trust any of the other reviews,
AND I don’t trust the product.
If your product is good,
there’s no need to fake user/reader reviewers.
You simply ask your fan/reader base to write reviews.
If your product isn’t good…
why the fuck are you promoting it?
Fix your product,
or develop a new product,
you’ll land legitimate good reviews for.
This entry was posted on Sunday, August 28th, 2011 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.