By k | August 24, 2011 - 6:00 am - Posted in Marketing

Recently, I held an event.
The goal was that it would be
open to all,
yet I charged a nominal fee ($5).

Why?

Because charging a nominal fee
weeds out the crazies.

It weeds out the people
who aren’t serious.

Attendees think twice
about whether or not they’ll benefit
from the event,
and when they do attend,
because they want to prove that
they made the right decision,
they’ll be looking for these benefits.

It sends a message to attendees
that this is a serious event
and they should take it seriously.

It creates the right atmosphere,
and the speaker is given more respect.

Free is NOT always the best price.
Price your event
to achieve the atmosphere
you want.

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