User Reviews And Expectations

One of my buddies was bemoaning
the lack of reader reviews
on her recent release.
The book is selling very well,
(and is being rated highly)
but there is no feedback.

I told her
“No feedback means you met
the expectations
set by the back cover copy
and the excerpt.”

If a product is exactly
what the buyer expects it to be,
there is no need to review it.

Buyers tend to review products
that either
surpass expectations
or
fall short of expectations.

If your product sucks
great big hairy donkey balls,
you WILL
get reviews,
giant flaming fireball reviews.

No reviews
does NOT equal
a bad product.

Published
Categorized as Marketing