The Key To Selling

When I talk to my author buddies
about hand selling books,
they say that
they couldn’t.
They don’t want to bother anyone.

Bother anyone?

WTF?
If you think so little of your novel,
that you consider
telling another person
about it
as bothering them,
then please
DON’T sell the story.

Chuck Piola
is
dubbed the King of Cold Calls.

Why?

“Chuck was absolutely sure
that he had something of value
to offer his prospects.
As he saw it,
it was a good day
for the prospect
when he came calling.
Because he wanted to
make them some more money,
solve their problems
and
make their lives just a little bit better.”

Believe in the product
you’re selling.

Published
Categorized as Sales