A Rising Tide

A rising tide lifts all boats.
In other words,
it is easy to make money
when everyone is making money.

Companies know this
so when times are good,
they take chances
on new executives,
new products,
and new ideas.

Italy’s Cerruti CEO
Florent Perrichon
told the Reuters Global Fashion
and Luxury Summit
“It is when business is good
that fashion brands
can take important decisions
and change designers,
not when times are difficult.”

As an up and comer,
make your move
while times are good,
and then prove you can create success
so you’re also the person to go to
when times are bad.

Ride that rising tide.