I recently received an email
marketing a mentoring service.
One of the testimonials
for the mentoring service
stated that she didn’t believe in
paying for mentoring,
but this service changed her mind.
What did that customer do?
She was a mentor herself
(in a different region).
She had the name of her company
proudly displayed and linked.
WTF?
I see this ALL the time.
A romance writer boasts
about how she doesn’t read romance.
A saleswoman for Audi drives a BMW.
A postal worker sends a package by a rival courier.
And then you expect ME
to buy your product?
Hell no.
Believe in your product.
Use your product.
Support the industry
your product plays in.