By k | June 21, 2011 - 6:00 am - Posted in New Business Development

I recently received an email

marketing a mentoring service.

One of the testimonials

for the mentoring service

stated that she didn’t believe in

paying for mentoring,

but this service changed her mind.

 

What did that customer do?

She was a mentor herself

(in a different region).

She had the name of her company

proudly displayed and linked.

 

WTF?

 

I see this ALL the time.

A romance writer boasts  

about how she doesn’t read romance.

A saleswoman for Audi drives a BMW.

A postal worker sends a package by a rival courier.

 

And then you expect ME

to buy your product?

 

Hell no.

 

Believe in your product.

Use your product.

Support the industry

your product plays in.

This entry was posted on Tuesday, June 21st, 2011 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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