Pick a good enough idea
and work it.
Work it until it either fails
or it succeeds.
The world is overflowing
with opportunities.
If you investigate
or, even worse,
start to take advantage of
every opportunity you come across,
you’ll never develop anything.
One of my writing buddies,
for example,
has more than a dozen stories started.
She hasn’t finished anything in months.
She simply starts and starts and starts.
Because she abandons her stories
before they come to completion,
they end up worthless,
not bringing in revenue,
not building her brand.
I put my shiny new story ideas
in a notebook,
and when I start a new story,
I draw from this notebook
(because getting ideas and doing the writing
never seems to happen at the same time).
Take note of the shiny and new,
but work your old idea.