My 11 year old niece
is all about branding.
She likes brand names on all her clothes
and if she can’t afford the brand name version,
she doesn’t wear that clothing item.
(why she doesn’t wear jeans)
Another loved one called her shallow.
He doesn’t understand
WHY she wears brand names.
They help her to be brave
with her fashion choices.
She can experiment
with unusual color and style combinations
and when one of her school mates ridicules
a fashion choice gone wrong,
she tells her,
“Well, this is an XXX”
and the girl shuts up.
THAT is what you’re doing
when you help create a well known brand.
You’re giving people confidence
in their choices
and that spills over into other areas.