This year, I released a short story
featuring a cupid hero.
Other than the cupid,
it didn’t have any other tie
to Valentine’s Day.
Unfortunately,
I put Valentine in the title.
Why unfortunately?
Because I could have linked
the story to the holiday
through my hero alone,
taking advantage of Valentine’s Day promo,
without restricting my sales
to that one holiday.
The bunnies do it right.
Every Easter,
plush bunnies sell as gifts.
They aren’t ‘Easter bunnies’
but they are associated with the holiday.
After Easter is done,
plush bunnies continue to sell
(though not as well).
They have a seasonal sales surge
yet they sell year round.
If you’re launching
a holiday-themed product,
consider if you can tweak your product
to sell it all year round.