The latest trend
in dance music
is for the artist to put his/her name
in the song.
Once you are an established artist,
if your name is needed
for listeners to recognize your songs,
you have a serious branding problem.
This is true for established writers also.
Give me fresh writing samples
from an unidentified assortment of
New York Times Bestselling romance writers
and I can tell you who wrote the pieces.
ClientK readers likely can recognize
a ClientK post
even if it appeared on another blog.
This should be true
of ALL products
from ANY established brand.
If you need your brand name
to identify who made your product,
you have a branding problem.
Branding problems create marketing problems.
Marketing problems create sales problems.