The Consumer Electronics Show
plays host to thousands
of high tech savvy people.
You would think that
it’d take a lot
to impress or sway
such an intelligent crowd.
Nope.
As one speaker said
all it takes is a squeezie ball
given out by a gal in her underwear.
Really you don’t need much
to temporarily capture
your prospect’s attention.
Don’t spend money or time
with complicated promo.
Save those for your product.
At trade shows,
capture attention
with ‘normal’, low-cost schwag,
and then wow them
with your product.