Many exhibitors,
at the Consumer Electronics Show last week,
hired celebrities to draw attention
to their booths.
These celebrities signed autographs
and posed for photos.
Blackberry/Research In Motion
hired fans.
Stars like Adrian Grenier
and Olivia Wilde
showed up with blackberries in hand.
They talked about
how much they loved their blackberries
and how they used the device.
It was authentic.
It was real.
It was effective.
When possible,
hire celebrities who use your product
to work your trade show booth.
If that isn’t possible,
at the very least,
have the celebrity hold the product.