Scarlett Johansson, Ryan Reynolds And The Timing Of News

One of the theories
kicked around
on the Joy Behar Show yesterday
was that
Scarlett Johansson and Ryan Reynolds
announced their divorce now
because they knew that
many people were busy with the holidays
and wouldn’t make such a fuss over it.

Timing of news DOES count.

I never announce a great review
on my publisher’s reader loop
during new release day.

Why?

Because that news gets buried
under the excitement of
reading about the brand new stories.

Caring employers never
layoff Monday-Friday workers on a Friday.

Why?

One of the reasons is
because the workers
can’t take action
on finding a new job,
and that leaves them
with more time to worry
about their situation.

Before communicating good or bad news,
ask yourself if the timing is right.

Published
Categorized as Marketing