We often talk about
how we are living in the age of individualism.
Really?
Really?
Because
DuPont reports
that 50% of all cars globally
are painted either
silver (26%)
or black (24%).
It takes a mere 3 more colors
white (16%),
gray (16%)
and red (6%)
to cover 88% of the car market.
That doesn’t say individualism to me.
That says herd mentality.
The average person doesn’t want
a bright blue car.
She may want to be a little bit different
(to satisfy her individualism)
but she doesn’t want to be truly different.
That’s important to remember
when designing products.