Adele Cooper has a great reminder post
about how to use Facebook effectively.
The key tip is to update frequently
with relevant information.
I use my author Facebook page
to communicate new releases,
reviews,
guest posts and media coverage,
sales at various booksellers
(booksellers love me for this
and throw me extra promo opps),
books I’ve read and enjoyed,
etc.
Everything is tied to writing and books
because my target are readers.
One interesting side effect
of regular Facebook updates
is that it pushes me
to DO something
so I have an update.
I write more.
I look for more media possibilities.
I stay attuned to the industry.
If you haven’t updated your Facebook page today,
ask yourself why.
If you don’t have new news,
it may signal a deeper issue.