When I worked for
one of the big beverage companies,
the CEO often told us
to never bad mouth our competition.
Healthy competition
made for a healthy industry.
A healthy industry
translated into more profits for everyone.
If you are a salesperson,
there is another reason
not to bad mouth the competition.
It is because your prospect
is likely using that same competition
and no one wants their ‘mistakes’
pointed out to them.
It is better to focus
on why your company is the right choice
for today
because the world is changing
and so should their decisions.
Seth Godin has a great post
on this subject.