When I worked for
one of the big beverage companies,
the CEO often told us
to never bad mouth our competition.
made for a healthy industry.
A healthy industry
translated into more profits for everyone.
If you are a salesperson,
there is another reason
not to bad mouth the competition.
It is because your prospect
is likely using that same competition
and no one wants their ‘mistakes’
pointed out to them.
It is better to focus
on why your company is the right choice
because the world is changing
and so should their decisions.
Seth Godin has a great post
on this subject.
This entry was posted on Sunday, November 28th, 2010 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.