By k | November 27, 2010 - 6:00 am - Posted in Marketing

A 90 second commercial
for seatbelts
has been voted
YouTube’s best ad of the year.

It has been viewed 12 million times.

This commercial has no spoken words.
There are no stunts
or explosions
or nudity
or violence.

Why is it so effective?
Pure emotion.
The look on the daughter’s face
when she realizes the crash is coming
is absolutely heart wrenching.

Do you have THAT level of emotion
in your marketing spots?

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