A 90 second commercial
has been voted
YouTube’s best ad of the year.
It has been viewed 12 million times.
This commercial has no spoken words.
There are no stunts
Why is it so effective?
The look on the daughter’s face
when she realizes the crash is coming
is absolutely heart wrenching.
Do you have THAT level of emotion
in your marketing spots?
This entry was posted on Saturday, November 27th, 2010 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.