McDonald’s For Steak

I was a lurker
on another blow up
between an author and an e-publisher.
The author was upset
because she felt the e-publisher was neglecting
the print side of the business.

This is an e-publisher!
The print side is… well… a distant second
to the e-book side.

If the author was so focused on print,
she should have approached a print publisher
also offering e-books,
instead of a e-publisher
also offering print books.

Know the strengths of your partners.

If you get it wrong
and pull a dumb ass move
like going to McDonald’s expecting steak,
don’t advertise your stupidity.
You may get a few laughs
but no one will have any sympathy.

You are responsible for the people and companies
you partner with.