This Season’s Hot Presents

Analyst John Morris
says that, in clothing,
the sweater is expected to outsell
the gift card for the first time in years.

“Consumers are saying
gift cards are falling in favor
a bit this year.
They’re shifting back to
more traditional gifts,
especially accessories, jewelry, and sweaters.”

The hot toys,
according to toy analyst Gerrick Johnson,
are
Squinkies,
Zoobles,
Monster High dolls,
Disney’s Chuggington train,
Bey Blades,
and Dance Star Mickey.

So if you are a retailer,
you can’t rely on the lucrative gift card market
as heavily this season.
Have some gifts
shoppers can touch and feel and wrap.