Those Rebel Beyblades

This past weekend,
I bought a beyblade
for my 10 year old niece.

Beyblades were slowly growing
in popularity.
This slow growth grew into a flood
when schools decided to ban the toy.
Letters were sent home,
confirming what every kid
had told her parents.
Every child had one.
(or at least enough kids had one
to create a problem).

And now every child DOES have one.
And yes, children are bringing them
to school (banned or not).

Having your product banned
is not necessarily a bad thing,
especially if your target
is the tween/teen demographic.

Published
Categorized as Marketing