AMC is launching a new series.
Most tv series are launched in September.
This series is launching October 31st.
Why?
Because the series is
The Walking Dead,
a show about zombies.
AMC is leading up to the launch
with a collection of popular horror movies.
They’ve changed their tagline from
‘Story matters here.’
To
‘Gory matters here.’
Actors from their already established shows
like Mad Men and Breaking Bad
speak during commercial breaks
about why they love zombie movies.
The support behind the launch
of The Walking Dead
is a new product developer’s dream.
Are you putting that kind of support
behind YOUR product launch?