Be Prepared To Be Unpopular

I always tell authors
that, for reviews,
you want
(on a 1 to 5 rating scale)
1’s and 5’s.
Some readers will hate what you write.
Some readers will love what you write.
Those two groups care.
2’s to 4’s mean readers don’t care.

Darren Hardy has a great post

on reaching your potential.
One of his points is
to prepare to be unpopular.

“Don’t follow the herd.
Don’t do what’s fashionable, trendy or popular.
What’s popular is what’s common.
Do what’s common and
you will get common results
(aka mediocrity).
You are looking for uncommon outcomes,
extraordinary achievements.”

Work toward 1’s and 5’s.
The rest is simply noise.