Scott Ginsberg has a great post
on setting yourself up
as the answer
to customer’s problems.

One of his tips?

Be brief.
Give the answer
and nothing else.

“Brevity is eloquence.
No need to deploy every weapon you have.
Like my mentor says,
“Pastors need to learn
how to preach one sermon at a time.”
Are you vomiting when spitting would suffice?”

It used to be
we’d put up
with that know-it-all
(usually with the fancy degree)
in the office
who had the answers
but forced us to sit through
a long rambling speech
filled with fifty cent words.

With the internet
and the speed of information searches,
we no longer have
that sort of patience.
We want the answer
and only the answer
and we want it now.

If you want to be seen
as the go-to gal,
don’t make your customers wait.

This entry was posted on Wednesday, September 1st, 2010 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.