I don’t watch tv shows
unless a legal copy is available online.
I don’t care if there are commercials.
I simply want to be able
to watch the show whenever I want.
Many of my friends feel the same
except they aren’t as fussy
about the legal part.
So they go to the pirates
if the legal content isn’t available.
These shows lose out
on advertising revenue
and access to these viewers.
There’s been some buzz
about Taylor Swift’s new song Mine.
The official video isn’t available yet
on YouTube
(my listening station of choice).
I don’t care about the video.
I just want to listen to the song.
And the song is available on YouTube
from ‘fans.’
It would take very little
for Taylor Swift’s people
to put the entire album on YouTube
(with the album cover)
and earn advertising revenue off it.
Instead, the ‘fans’ get the advertising revenue.
If you don’t offer your content
in a way viewers or listeners or readers want it,
they WILL go to the pirates.
Doesn’t it make sense
to capture these potential customers yourself?