One of the common ways
to market eBooks
is to pimp them
on Yahoo reader loops.
Yahoo readers loops
are sort of like blogs.
The last post
is the first post read.
Yet I see
time and time again
authors bumping their own marketing.
They’ll post about their latest book
and THEN they’ll respond
to various posts.
Yeah, not smart.
The marketing post
should be the last one
authors post.
We often do that though.
We’ll send a bulk email
promoting our latest project or win
and then we answer the lower priority emails.
The lower priority emails
are then the first emails
recipients see.
Don’t bump your own marketing.