In the latest Katy Perry video
two gummi bears give Katy
This could have been a PR disaster
for the family friendly candy.
Could have been.
Instead it was PR gold for Trolli,
the leading manufacturer of gummi bears.
a senior brand manager,
declared that the bears in the video
definitely weren’t Trollli Gummi Bears
because “they would never be that rude”.
He told MTV
“Trolli bears would extend their chubby little arms
and give Katy a big old bear hug
and whisper, ‘Everything is going to be alright’.”
THAT is how you manage a brand, folks.
Brilliant, absolutely brilliant.
This entry was posted on Thursday, June 24th, 2010 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.