The Counteroffer

I thought I posted on this already
but a quick search of the blog
says I haven’t.

The candidate offered
the position I’ve bridging
has received a counteroffer
from her current employer.
She’s considering it.

Dumbness.

No one ever leaves a job
simply for more money.
The employer knows that.
They also know that
you are no longer loyal
to the company.

So the counteroffer
is designed to buy the company time
while they look for your replacement.
Once they secure that replacement,
your name will be on the short list
when layoffs are required.

You can forget about a promotion.
Employees about to leave
aren’t promoted.
Intelligent co-workers competing
for that promotion
will stress their own loyalty
and not let your manager forget your defection.

There are exceptions, of course,
but usually accepting a counteroffer
is a bad, bad idea.

Workable Ideas And Artists

My current publisher
(under another pen name)
has given me a lot of control
with covers.
I work closely with the cover artist.

With the first cover,
I explained about my characters
and my important scenes
and gave him total creative freedom.

He gave me a gorgeous cover
with an almost naked woman on it.
The thing is…
my target market is heterosexual women.
We aren’t interested in naked women.

With the next cover,
I outlined my ideal cover exactly.
The cover had a couple
on the bow of a ship,
the waves crashing around them.

The artist tried.
He really did try.
The problem was…
ships weren’t his strong point.

With the third cover,
I searched his online album.
I found a similar scene
in his existing art.
I told him I wanted the same
except the hero had short hair,
he didn’t have wings,
the heroine was in a long white dress,
etc.

The third cover was beautiful,
the artist was happy,
and the book sales were great.

If you want a completely creative piece of art,
let the artist do his thing.
If you need a marketable piece of art,
reference off an artist’s existing art
and suggest tweaks.

A Token Gesture

A writer’s conference
was to be held soon
in Nashville.
Nashville is currently under water.
The conference site is flooded.

The conference
was then moved to Florida.
This meant rebooking flights and hotels
and incurring more costs for attendees.

Attendance was down
before the move.
With the move,
it will likely be dismal
especially as the organizers
didn’t drop the very steep entrance fee
AT ALL.

At all.
Not even a token gesture
showing they felt for
the participants’ pain.

If you have to inconvenience prospective customers,
give them something to compensate,
even if it a small something.
It shows empathy and appreciation.

Published
Categorized as Sales

Ending A Contract Early

My manager swapped one contractor
for another
a couple months into the contract.
She was surprised,
no,
shocked that the first contractor was upset.

Of course, she was upset.
She’d just gotten fired.
She was then expected
to train her replacement.

Lucky for my manager,
the contractor was a professional.
She swallowed her outrage,
trained her replacement,
and left the company in a better situation
than when she had started.

If she had not been a professional,
well,
it could have been a disaster.
This ‘fired’ employee had access
to all systems including customer files.

Unless the termination is prompted by the contractor
(i.e. she’s approached you,
advising that she’s no longer adding value
or not the right fit),
treat ending a contract relationship
as a firing.
Would you ask a fired employee
to work for two more weeks?
Would you let her have complete access?

Free Delivery

I always send flowers to my mom
from a small florist
down the block from her apartment.
I normally pay delivery for these flowers
which irks me
as it is walking distance.

Years later,
they’ve realized that
only locals receive flowers from them.
They’ve dropped the delivery charge.
They’re using free delivery
as a selling point.

It works.
I’m happy.
I’ve told my mom about the free delivery
and she’s told all her friends
(who also receive flowers
from their out-of-town children).

If you’re a local business,
act like a local business.
Don’t charge your neighbors
for delivery.

Published
Categorized as Marketing

An Indian Farmer’s Lesson On Business Building

On our bus tour of India,
we stopped at a small village.
Many of the travelers
were dismayed over the living conditions.
There were no fridges,
no air conditioning,
and
no tv’s.
Surely these people were very, very poor.

Not so.
Our tour guide told us
that these farmers
were quite wealthy.
They didn’t have these things
because they didn’t feel they needed them.

So what did they spend their money on?
Building their revenue streams.
Every spare cent
was spent on buying more land.
This land made them even more money,
money that they spent
on buying more land.

Spend money on land,
not tv’s.
Only incur expenses
that build your business.

Doers And Training

A new hire
has done nothing but train
for the past week.
She’s frustrated
and anxious to start her ‘real’ job.

You see…
she’s a doer.
Doers do.
They don’t necessarily enjoy
watching other people do
while they sit on their hands.

I hate training.
It is necessary
to progress
(or even to remain relevant)
but I’d rather use the new skills
than learn them.

If you’ve hired a doer
(and why would you hire anyone else?),
alternate training with doing.
Not only will you immediately
get a payback on the hire
but your new employee
will be happier.

Local Restaurant, Local Menu

I had the choice of two restaurants
last week.

The first restaurant offered Kerala fish,
a fish grilled with local spices and fruit.
The second restaurant offered
a fish grilled with spices and fruit.
It was less expensive than the first restaurant.

I chose the first restaurant.

Why?

Because I was in the Kerala region
of India
for the first time.
I wanted an ‘authentic’ experience.

If your target market is tourists,
can you offer an ‘authentic’ experience?
Name your specialty coffee ‘the New York.’
Point out that the tomatoes in the salad
come from a local market.
Make your local restaurant truly local.

Published
Categorized as Marketing

Only Salespeople Sell

If I had only $1 to spend
on marketing and sales,
I would spend 100%
of that $1
on sales.

Marketing is important
for tomorrow’s growth
but sales…
well…
sales is critical for today’s survival.

Marketing and public relations consultant
Michael Shepherd
shares that
“At the end of the day,
advertising doesn’t sell,
it just creates a predisposition
on the part of consumers to buy.
Ultimately, salespeople sell.
Advertising creates the opportunity
for them to do it more efficiently and effectively.”

And that wisdom
comes from someone
who makes his $’s from selling
marketing programs.

Focus on sales first,
marketing second.

Published
Categorized as Sales

Problems With No Solutions

One of my buddies
is known for bringing up problems.
She points out
how this and this and this
is ‘wrong.’

The issue is…

she never has any solutions.

My stance on this is
‘don’t talk to me
about a problem
if you don’t have at least one solution.’

It doesn’t have to be
a perfect solution
(I don’t think perfect solutions exist)
but it has to be something
that shows me
you’ve put some thought
into the problem.

That holds true with criticism also.
If you’re going to tell me
what I am doing is wrong,
the least you can do
is also tell me how to do it right.

Don’t be a lazy critic.
If you want me
to take your thoughts seriously,
put some actual thought
into them.