Attended an intriguing session
held by Harlequin’s Digital Marketing Team.
Sulemaan Ahmed,
Director of Digital Marketing,
talked about winning over
the BPU.
What is the BPU?
The Business Prevention Team,
that’s what he calls the person
or group of people
who resist every new idea or product launch.
Some of the tactics he reco’s
are
to bombard them with information
(“education is the antidote to ignorance”)
and to share early (or rather all) wins
with everyone,
giving acknowledgment
to all team members involved.
That guy in legal who helped
with the vendor contract?
Associate the win with his name.
Very clever.
That increases the odds
that not only he’ll support your innovation
but other people on his team will also.
BPU’s are in every organization.
If you want to manage projects,
you need to learn how to deal with them.