By k | April 28, 2010 - 6:00 am - Posted in Sales

When I did a stint at telemarketing,
I was given a script.
It had an opening,
a pitch,
answers to objections
and a standard close.

What I noticed though
was that the top earners in the room
didn’t use scripts.
The information imparted may have been the same
but the words were personalized
for each prospect.

As Margot Bartsch explains
“People want to be treated as individuals
and will turn off in a heartbeat
if they feel they are being treated otherwise.
We have basic information
to deliver to the customer
that should be pitched
in a different manner
based on somebody’s personality,
age, occupation and energy.”

Personalize your pitches.
Leaved the canned closes
on the shelf.

This entry was posted on Wednesday, April 28th, 2010 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.