By k | April 23, 2010 - 6:00 am - Posted in Corporate Games

A small publisher operated
for years
with the premise
that they published in eBook first
and if sales were good,
the stories were published in print.

This did a number of things.

It gave authors an incentive
to promote
the more profitable eBooks.

Best of all,
it forced authors to focus
their marketing.
During the first couple of months,
they focused on selling eBooks.
THEN they switched
to selling print books.

It is very difficult
for a single person
to market both formats
at the same time.

Now, because of the ease
of publishing in print format,
this publisher decided to offer both
at the same time.
Overall sales have decreased
with this change.

Just because you CAN offer
all options at once,
doesn’t mean you SHOULD.

This entry was posted on Friday, April 23rd, 2010 at 6:00 am and is filed under Corporate Games. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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