Noise Vs Content

Think social media is a bit
over-hyped?

Pro skateboarder
and entrepreneur
Rob Dyrdek
does too.

“I feel like the effectiveness
behind reaching
800,000 MySpace friends,
400,000 Twitter people,
is an incredibly small percentage of people
where there’s a direct effect,
a direct touch.”

His recommendation?

Create a “really funny incredible viral video”.

“You’ve created something strong enough
that makes somebody else
send it to somebody else.
I think virally, it’s massive.
But sending out like,
“Hey, new T-shirts in stores!”
on Twitter,
I would say that half a percent
are affected by it
and ever make a move on it.”

Create content,
not noise.